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“At the heart of the creation of a syrup, there are emotions, memories, and an imaginary world that guides the search for flavours and taste.
For it to be intense, we must open all our senses and let the sensations penetrate us.
Fine syrup unleashes creativity beyond mixology and the glass.”
Set off for a jaunt on the trail of the gorgeous Madeleine. A hectic swirl of a day, laced with sassy and revolutionary notes. A hymn to life, to good times, to Parisian chic and the mellow fragrance of France.
Led by a collective of professional bartenders, baristas, chefs, culinary designers, and master syrup maker, 1883 launches Drink Design®: a new discipline that goes beyond mixology. A powerful new artistic and multidisciplinary engine, with the idea of transposing sensations into taste and establishing emotion as an art form in its own right.
Pioneers in their expertise, Drink Designers bring a unique vision and expression that they articulate in their manifesto: from mixology to storytelling, from glass to sound design, from staging to presentation, the Art of Emotion is brought to the bar to combine the balance between taste and light; the harmony between texture and accessories; the harmony between aroma and decor.
An immersive, intense story, an original movement dedicated to all the defenders of creative and emotional flavours, to the bar professionals eager for new horizons, for limitless gustative follies, to express their creativity and their inspiration within a brand new creative canvas.
“We, Drink Designers, mixologist, barista, designer, chef, storyteller, want Drinks that stimulate the imagination, the emotions and the senses, without limits, without constraint. Collectively, we open new horizons: each Drink is a story to be tasted. Each tasting is a unique multi- sensory experience.”
Drink Design Collective
Left to right
The meeting of a Master Syrup Maker 1883 (Hélène Miralles), a Chef (Mehdi Favri), a Chef Mixologist (Matthias Giroud), a Designer (Julie Rothhahn) and a Barista (Nir Chouchana).
Bring the emotions of taste to life. Let’s offer the impetus to go beyond mixology. Let our creative spirit surprise our guests. Let our drinks be the story and put them on stage for all to witness. Let the world of sensations nurture the imaginary. Let’s create the dimensions of multi- sensory awareness: what if we swallowed the allure of Proust’s madeleine and what if we drank a fairy tale…
Our Drinks are much more than carefully prepared beverages. In front of our guests, in performance, let’s fuse preparation and tasting allowing us to co-star on the same stage and become the protagonists of a shared ritual—tasting a Drink becomes a shared creative moment.
Let’s innovate and work with virtuosos: the bartenders and baristas, the maestros of l’Art
de la Table, staging, scenography, acoustics and design all united in a dynamic, multi-disciplinary vision. Collectively, let’s open up the possibilities and push the limits: from glassware to sound design, let us master the play between taste and light, the harmony between texture and accessories, the intimate conversation between flavour and ornamentation.
Let’s expand our creative canvas with fine French syrups. Let’s introduce the world to the art of French Haute Sironomie! Let’s enchant our drinks with an unprecedented palette of inventive and audacious flavours. Haute Sironomie, with almost no limits, dares us to mix and match, to innovate creative expression and what is possible. Haute Sironomie offers an ingredient with glorious artistic power. It possesses the taste of life’s emotions.
In the pure French tradition of pairing, let’s flip the script. Let’s pair food with drinks and not the other way around. Let’s invite chefs to explore our creations so that they can prepare their food to accompany our drinks. Liquid energy infuses the solid.
Let our drinks tell a story. Their creation is our narrative. Let’s adorn it with gestures and flair, with pride and eloquence in the tradition of grand showmanship. Let us shine the light on our mastery and the magic of the taste we create… Drink the imaginary and let the story be told!
Let’s explore the art of emotion through Drink mastery. From fine drinks to gourmet hot chocolate, let’s develop our technique and heighten our senses.
The Drink Design Center is a new facility and is at the heart of our expertise. It is a place of creativity and the transmission of knowledge. In a building of more than 250 square meters, 1883 develops training programs of excellence for talented, future Drink Designers.
The objective of this unique place? To discover a new vision of mixology, to develop in-depth skills in sensory analysis and to develop the art of emotion in all its forms. An immersive environment where multi-sensory experience and creativity are king.